Rabu, 25 April 2018

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What Is NATIVE VIDEO BOX

By eliminating all intermediaries and large gatekeepers (such as Facebook, YouTube or Amazon) that keep most of the profits, NVB says they can share up to 75% of the revenue with content developers and publishers directly.

Imagine a world in which websites can deliver relevant and uninterrupted video content and attract the best advertisers to pay for it. That is the vision of the founder and CEO of Native Video Box (NVB) Alexander Shishow and his team with its innovative video distribution chain solution. Shishow is confident that the ability to directly share revenue with people who create and distribute value will differentiate NVB from typical content centers. To make that aspiration a reality, it has brought together an impressive list of developers, marketing experts and financial technology advisors.

The Native Video Box development team has specialists in Blockchain and artificial intelligence technologies that offer the experience and the fundamental knowledge (know-how) of the NVB team about programmatic advertising systems. The NVB Advisory Board includes Sonic Foundry Inc. Vice President of Operations, Andrew Playford; the guru of AdTech, Alexei Morozov; the CEO of Advanced Cash, Yaacov Bitton; the co-founder of ICOBox, Mike Raitsyn; and Angel Fintech entrepreneur and investor, Gabriel Zanko, an expert in the nuances of having a successful ICO, based on his many years of experience. They also joined the advisory board, Alexander Miheev, who brings AdTech's expertise, along with fund negotiations and a fund in the formation of a network of publishers; the legal advisor Julian Zegelman, who deals with the legal aspects and the interaction of funds; and Georgy Mikhaylets, who specializes in finance and financial planning.

Monetizing a website usually means attracting dollars in advertising, and the key lies in receiving high quality and relevant content that appeals to audiences who crave marketing specialists. There is a necessary symbiotic relationship between content creators such as bloggers and vloggers, distributors / publishers and marketing specialists, but the process of finding and combining the best content with advertisers is arduous and loaded with intermediaries, who take part in the action in each step along the supply chain. And, of course, most of the revenue goes to the big gatekeepers (guardians or curators) of content such as Facebook, YouTube and Amazon. Shishow and his team are convinced that their Blockchain platform will alter this status quo by allowing content developers, publishers and advertisers to interact with each other in a more organic and meaningful way. By eliminating all intermediaries and large gatekeepers, NVB says it can share up to 75% of revenues with content developers and publishers directly.

Andrew Playford, who is a world leader in automated video capture solutions and subtleties of the video segment and its expansion into the global market, says he likes what he sees in the Shishow team. Playford argues that the way income is currently dispersed is unacceptable, and the potential for deception with current technology is skyrocketing. He points out that digital fraud cost advertisers more than USD $ 7 billion last year, which is 50% of total advertising for the entire year. Blockchain technology from NVB avoids all these problems. "With the transparency and efficiency that the NVB ecosystem creates, what intermediaries take will probably collapse, so those who create the value will also receive the value," he says. Playford quickly adds that NVB is not interested in being the next YouTube. They are, rather, a utility that allows all players to find each other easily. "Their goal," he says, "is to provide the backbone of the video infrastructure to the long tail of content publishers." For marketers it's really the Holy Grail.

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